Key-chained, Make in India lion to roar in overseas trade events
At government-sponsored events and overseas industrial fairs, the initiative was promoted through metal key chains, shirt pins and plastic label ambition submarines, and pharmaceutical to biotech companies have just had a demand for key chains and shirt pins! The Indian manufacturing movement will turn itself The government plans to purchase thousands of metal key chains, shirt pins and plastic signs to promote the initiative at government-sponsored events and overseas industrial fairs to achieve its goals. The Ministry of Industrial Policy and Promotion, which is the core body leading the campaign, plans to purchase 5,000 metal shirt pins and 2,500 key chains with the brand image of the Indian lion logo, there are hundreds of detailed signs for a few months. The department stipulates that the shirt pin should be made of brass with a golden coating, while the key harvest may be a metal or acrylic material. The supplier must guarantee that these materials are true! To be more sure, officials at Wieden Kenedy will check the quality of these chains or pins, and Wieden Kenedy is the creative agency for making the logo in India. The Indian manufacturing campaign was not the first to be promoted. After the grand unveiling of Prime Minister Modi in September, the campaign was taken to the World Economic Forum in Davos in January, with the famous \"Indian address\" giving way to the \"Made in India\" lounge. From the union of the rich and famous, made in India will now be brought to the public, although brand experts and custodians have different views on the key chain and the effectiveness of such things. \"We \'ve seen how this brand is being effectively promoted in Davos when made in India, where even a bus with the lion logo has caught everyone\'s attention. Now we have key chains and shirt pins. I believe this is also an effective tool for communication initiatives, but limited to the early stages of promotional activities. The campaign needs to evolve over time, rather than distributing these trinkets, \"said Harish Bijoor, an expert in the brand field, which operates a boutique consultancy. But there are other points of view that key chains and pins are now out of date. \"The Indian manufacturing campaign has set a new benchmark for advertisers and brand Masters. However, it is indeed the heart Brand professionals see this pre-use from the same source The historical means of brands, spending money in this era Old brands recall items, not used even in daily activities. This is a futile way to promote as these products do not have a shelf life after fan day The press conference went well when everyone had to wear pins and use key chains. The idea of owning branded goods is to generate a pragmatic and recall value. Lions need to roar loudly and seek freedom from chains and pins, \"said Mahul Brahma, brand head of mjuntion Ltd. , which manages the just-concluded telecom spectrum auction. After Davos, the government looks forward to an equally important global event, the Hannover Industrial Expo 2015, the world\'s largest engineering and technology exhibition, scheduled for next month, with India as a partner country, the Indian manufacturing movement will be emphasized again. .